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For Immediate Release
Pour distribution immédiate

June 18, 2004

Media Release / Communiqué

Science North's New 4D Adventure Opens Tomorrow!

SCIENCE NORTH’S LATEST PRODUCTION TAKES ITS INAUGURAL FLIGHT JUNE 19

SUDBURY, ON – Science North’s newest production will open to the public on June 19.Wings Over the North: A 4D Bush Plane Adventure will ‘take flight’ from Science North’s Inco Cavern for the first time on the Science Centre’s 20th Anniversary.

Audiences will join the pilot of a vintage Beaver aircraft designed specifically for northern bush flying. It took a few bullet holes in the Korean War, and spent ten years hauling freight on the Amazon River…but this Beaver still has years of life left in it. Throughout the story, audiences will experience the freedom of flight - from the exhilaration of taking off from the water with a full load, to flying through a blinding storm. No bush plane experience would be complete without a “primer” on the do’s and don’ts of bush flying and the excitement of a rougher-than-usual landing on water.

The venue for the show at Science North is the Inco Cavern, blasted out of the rock during the building of Science North, and one of Canada’s most unusual theatre settings. Wings over the North: A 4D Bush Plane Adventure will allow Science North to push the envelope on special effects theatres.  The plan incorporates a show using state-of-the-art 4D technology.

“When Science North first opened its doors in 1984, our feature exhibit in our Inco Cavern theatre was the 3D film Wilderness,” said Wings Writer/Director David Lickley. “In 1992, we premiered our second 3D film, Shooting Star, which added a new 3D element into the technological mix – lasers.”

“For our 20th anniversary, we have decided to go one step further, into the realm of what the entertainment world calls 4D.  4D combines 3D film technology with special 4D effects seats.  Each seat has the ability to deliver motion, water spray, wind, and other effects which I won’t mention here for fear of giving away the show’s surprise ending. When combined with 3D film, a separate projected narrator that sits in a real plane suspended in the theatre, and a full surround sound system, Wings Over the North: A 4D Bush Plane Adventure is a one of kind experience unlike anything ever shown in Canada.”

"We are delighted with the opening of Wings Over the North," said Science North CEO Jim Marchbank. "This production is significant for Science North in a number of ways. As a science centre, it will allow us to remain on the leading edge of education and entertainment for our visitors. As a producer of world-class exhibits and interactive media, our partnership with SimEx ! Iwerks will take us to the next level of sophistication through the use of 4D technology and state-of-the-art special effects.”

Wings Over the North is included with Science Centre admission.

The same basic story line will be used to create two shows, the 4D version at Science North and an object theatre version at the Canadian Bushplane Heritage Centre in Sault Ste Marie.  While the central elements and messages will remain consistent, each show will be staged differently to take advantage of the unique spaces and different character of both organizations. The show at the CBHC will be a permanent object theatre and will open to the public on June 19.

Wings Over the North is a $3.2 million production, written and directed by David Lickley, executive produced by Jim Marchbank, and produced by Robert Gagné. This project will bring in new audiences, maintain existing and repeat audiences and extend lengths of stay in both Sudbury and Sault Ste Marie. The project is funded by the Northern Ontario Heritage Fund and Industry Canada/FedNor, with the support of the City of Greater Sudbury and the City of Sault Ste Marie. It is produced in co-operation with SimEx Iwerks, the Rusty Blakey Heritage Aviation Group and the Canadian Bushplane Heritage Centre. Media sponsors for the Science North production in Sudbury are MCTV, The Sudbury Star and Rogers Radio Group stations 105.3 EZ Rock, Q92 and AM 790 CIGM.

More information on Wings Over the North can be found on the web at: sciencenorth.ca

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For more information:

Science North
Guy Labine, Director of Business Development
(705) 522-3701, ext. 219
labine@sciencenorth.ca

Nancy Griffin, Marketing Specialist, Media & Communications
(705) 522-3701, ext. 276
griffin@sciencenorth.ca
        
Canadian Bushplane Heritage Centre
Lori Filice, Marketing Director
(705) 945-6242
marketing@bushplane.com

Tom Godfrey, President
(705) 945-6242

Don Johnson, General Manager
(705) 945-6242
don.johnson@bushplane.com

100 Ramsey Lake Road, Sudbury ON P3E 5S9 • Tel: (705) 523-4629 or 1-800-461-4898
Fax: (705) 522-4954 • General Inquiries •
contactus@sciencenorth.ca

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